managed it services

Signs that a White label Managed IT Services provider is the right choice for you

Being an MSP(Managed Service Provider) you know why you do what you do. It is to help your customers not worry about the technical tasks because they may be overloaded or may not be technically sound to maintain a network and keep it secure. It is because you have expertise that they don’t that you started your MSP Business.  

But what if you have taken too much load and now you are the one that is overloaded with tasks? You are clueless as to what to do and you have no direction. Maybe you are aware of the concept of a white label service provider but do not know if you need one. Fret not. You are at the right place. Read this article further to know if a white label Managed IT Service Provider is the right choice for you or not. 

Outsource if you feel overloaded 

You have many customers and many nodes to manage but your engineers are overloaded and there’s no way on earth you can give them more tasks than they already have. You have taken up too many clients and it is getting difficult for your team to manage the load. They can’t take up any more tasks and the costs of hiring an engineer or two would be expensive. Not only that, if your existing engineers take up the task of training them, a lot of their existing tasks would take a back seat. And even if being the owner and a technical guy, you take up the task, then how long will you keep doing this? If you are getting involved in the IT Tasks, when will you have time to grow your business? This is when the option of outsourcing would be of great help to you as it will significantly reduce the Operational Costs. 

Why Outsource? Why not go for in-house engineers? 

Well depending on where you live (USA, Canada, Australia, New Zealand, Europe or UK) you might find that the cost of hiring a skilled, in-house engineer is a lot more when compared to outsourcing the same to engineers in a developing country. Also, if time as a factor is taken into consideration, then sourcing great talents, hiring them and training them would eat up a lot of time.  

You do what you do best, what you don’t, outsource it 

If you feel that the engineers in-house are not skilled enough to handle tasks other than the routine monitoring and troubleshooting tasks. For example, if you have never worked on Cloud before, it could be a steep learning curve for you. Processes on the cloud, the infrastructure there, and the security settings are very different and you’ll need an expert to implement these processes successfully and seamlessly (causing minimal interactions). 

Outsource if you want to expand your service portfolio 

If you are an MSP that is focused on Managed IT Services (providing on-premise support and NOC support) and let’s say you’ve never ventured into the Professional Services, you could try it now. Professional Services include Automation, Device Management, Data Loss Prevention, Advanced Threat Protection or Power Apps, SharePoint, OneDrive etc. If these are all new to you, you can choose to outsource to a company that could fill the gap. 

As mentioned above, do what you are best at, and outsource what you’re not the best at. If your team is skilled at M365 but they’ve never been into traditional MSP Business, then outsource those to experts. This would give you the ability to provide more and there will be no learning curve as well.

Outsource IT for after-hours support or overflow support 

Your engineers are already giving it their all. You can’t ask them to stretch themselves to work more. You are running short of engineering minds and you need extra hands that could work for you on weekends or during holidays or after office hours. Outsourcing IT to a company that doesn’t lie in the same time zone as yours could be really beneficial. So, if you are residing in the US and you want after-hours support since you have promised to give 24×7 NOC Support, instead of hiring engineers for the night shift, you can outsource an engineer to a service provider in a different time zone. And if you have one in-house engineer for the t shift, you can hire extra engineers from another country. 


If you want to give your customers a vast portfolio of IT services, uninterrupted support, and fewer operational costs then we suggest you partner with an individual or another company. And if you want the services to remain ghosted, that is, the service providers’ name wouldn’t be mentioned anywhere and you would have the right to present reports under your name then a White Label Managed IT Services Provider is the right choice for you.  

We can be your catalyst 

If you are a small or mid-sized MSP that is looking at cost-cutting and if you are open to outsourcing then we are here for you. The benefit of a White Label Service Provider is that we remain anonymous. So, you can pitch the services we offer in your name. The benefit for you is that you can expand your portfolio of services and offer those to your clients. A win-win situation for both.

And the plus point being, there is no learning curve for you. How? Send us an email at

White label Managed IT Services Provider

20 best questions you need to ask before you partner with a White label Managed IT Services Provider

White label Managed IT Services Provider

White label service providers remain hidden in secrecy. And in spite of that fact, they are gaining popularity and their business is emerging. Many white label service providers are on the rise. You can see white label managed IT Service Providers, you may come across white label digital marketing agencies, and so on and so forth. 

Should you go for a white label service provider? 

If you need an extra helping hand, an extended team to support you then yes, you can go for such a team. If you don’t mind disclosing the fact that somebody external to your team is helping you out then go for a white label service provider and if not, you can choose to outsource to such companies which would offer you services and expect to have their names in it as well. 

And it is not necessary that you get a White label Service Provider in your city or country. The best talents and brains are spread across the globe. Be ready to expect employees that will be geographically remote. 

And if you outsource to service providers in the South-East Asian regions, you’ll see that the resources you get will be skilled and experienced individuals as well as charge comparatively lower. 

Which factors should you consider to know which Managed IT Services Provider is right for you? 

Before you decide on partnering with a White Label Managed IT Services Provider, you should ask the following questions to your team and their team and your decision should be based on it: 

  1. Do they offer the services that you need? 
  1. Do you see yourself growing if you partner with them? 
  1. What are their goals? 
  1. Do they align with your vision? 
  1. Can they help you boost your business? Do you see a return on investment? 
  1. Do you see an overall cost reduction taking place? 
  1. Do they have the expertise and skilled engineers? 
  1. If the costs of the engineers are the same as the resources you’d find in-house, are they competitive and skilled? Do you find them worth investing upon? 
  1. Are they flexible enough to fit your needs? 
  1. Do they have a business continuity plan in place? 
  1. What are your expectations of them and what are their expectations from them? 
  1. Can they help relieve your hiring and training headache? 
  1. What is the end goal that you both want to achieve? 
  1. Will they provide after-hours and overflow support? 
  1. What is their exit strategy? Is it effortless and one with minimal bottlenecks? 

Before you get into a business partnership with any entity, let alone a White Label Managed IT Services Provider you need to ask yourself the following questions: 

  1. How long have they been in this business? 
  1. Do they have a track record of excellence? 
  1. What do their existing partners have to say about them? Are they happy with the service? Have they scaled profitably?

And if they are a new company that doesn’t have any or many clients: 

  1. Are they passionate enough when it comes to business? 
  1. Do you feel like you can trust them and their Team after having talked to them?  


These questions are surely good enough to get you started on your journey of partnering with a Managed IT Service Provider who offers White Label Services. Once having discussed this with your team and if you feel that the answers to these are satisfactory enough, if you feel confident that they can do the task for you and align with your goals and needs then you can go ahead.

In addition to this, a bonus tip would be to check their social media profiles, their presence and activity on it would be an add-on factor that you can consider too and will be a good enough proof for you.

These are just a few basic suggestions that we have provided in order to help you get into a great business partnership but the choice is always yours? 

Some of these blogs may be of interest to you: 

IT Outsourcing from India: 6 reasons why you should 

How to get the right clients for your MSP Business 

Why you need an RMM Admin to make life easy 

ConnectWise Automate: Show devices that are more than X years old 

Fix Clock Drift Monitoring Error on N-able N-central 

Take Control RDP Connections not working in N-Central 

How to fix Microsoft Error Code 80090016 

IT Outsourcing

IT outsourcing from India: Here are 6 reasons why you should

We have all talked about IT Outsourcing many times. We thought why not address outsourcing IT to a country like India. Initially, when companies started outsourcing to India, the main motive behind it was to cut back on costs. But due to the many advancements being made. it’s not just about cost-cutting anymore. People have got skilled, innovative and agile talents to work for them. They are not just a mere outsourced team anymore but a team that adds value and helps generate more revenue.

The IT Services that are outsourced the most in India are Software Development, Web and App Development and Technical Support (something that we, Infrassist, are a part of).

So here is why, one should outsource your IT Service to India, the undisputed leader. 

The fastest growing Tech Hub in the world 

Based on the data from tech-data provider which was analysed by international trade and investment agency London & Partners (L&P), Bengaluru emerged as world’s fastest-growing, mature tech ecosystem since 2016. 

Also commonly known as the Silicon Valley of India, investments which were at $1.3 billion in 2016 have raised to $7.2 billion in 2020 – which is 5.4 times increase. 

Investments in another major metropolitan city of India, Mumbai, have increased 1.7 times. The amount was around $0.7 billion in 2016 which rose to $1.2 billion in 2020. 

There’s no doubt that this emerging trend that is being noticed in these 2 cities, would catch up in the nation, in its entirety. 

Bengaluru has people coming from all across the country, to make a career, especially in IT, being one of the major industries. 

The tech-savvy, youth population 

“India is home to a fifth of the world’s youth population “  

We can say the country has a young population. The country has a growing youth population that is extremely tech-savvy. Digital Revolution has taken the country by storm and you’ll see companies like WhiteHat Junior teaching kids as young as 6 years to code and develop software. Talks are on to include coding and development as a subject in schools. 

The curious mindset of the people and their ability to “google” and find answers to the questions. This self-learner attitude in the population has made everyone independent when it comes to tech. 

There’s nothing that you won’t get a solution to. 

In India, 550 million users actively use the Internet every day, which is the second-highest number in the world.

The Mindset and skills 

With the government of the nation pushing the youth towards entrepreneurship and innovation, to feed the young minds with the mindset of being “job creators” instead of “job seekers” initiatives like “Digital India” aims at starting a Digital Revolution. Things have changed drastically in the previous decade. 

Because of the importance and priority given to the IT Sector in India, the government has formed tax policies. The Information Technology Act has also allowed various tax benefits for the people.

Low Operational and Labor Costs 

When compared to the rest of the technology-driven countries, you can count India to be the best country you can outsource to. Considering the skills you get, the language, and the hard-working, dedicated and knowledgeable people that you get at that price. Labour costs in India are much lower compared to the other IT outsourcing destinations (especially when you count on, skills and expertise). 


Well, the slang may not be as polished as that of a Native English Speaker, the focus and power given to English speaking in India is high. A population of about 4.5 million people who know how to speak English. Ever Since Kearney, the global management consulting firm began the Global Services Location Index to see the attractiveness of India when it comes to IT outsourcing and offshoring, we have topped the list right from 2004 to 2021. 

Also, India is said to be the second-largest English-speaking country. And within the next decade, it is expected to quadruple. So, this becomes an added advantage. 

Time Zone and Festivals 

India falls into a time zone which benefits the companies that plan to cater to their customers 24×7. For example, someone in the United States or Canada would highly benefit from outsourcing their IT to India considering the “almost 12 hrs.” time difference. And another advantage is that holidays would be covered. Since very rarely would any festival coincide with the ones celebrated in India. 

The same goes for offering extended after-hours support to countries like Australia, New Zealand, the UK and other European countries.

Conclusion – IT Outsourcing to India 

Surely there may be some disadvantages and every coin has 2 sides but factors such as the highly efficient youth population that is tech-savvy and considering the growth that the country is witnessing when it comes to advancements and progress in the Technology Sector. So, if you invest in India or invest in the IT Services sector in India, it’s a given that you will reap the benefits of it now, and in the future.

What also sets the IT Industry in India apart is the ability and the mindset of continuous growth and innovation. Also, the fact that it is the fastest growing IT hub when compared to its South-East Asian neighbours.


We upload tech blogs on our website every week. Here’s where you can find the blogs that we have uploaded to date.

Clients for your MSP Business

How to get the right clients for your MSP Business, right now

Business for a Managed Service Provider

Being MSPs you may have multiple clients across various industries. Some around hospitality, some around finance, some around real estate, educational field etc. Irrespective of the industry, some of them may be the right clients for your business and some may not be. So, how would you analyze it? 

Some of your potential clients may be associating with a managed service provider (MSP) for the first time and some may already be in association with someone else.   

Narrow down the target audience for your MSP Business

Being an MSP, you can have and serve clients across multiple verticals. But it is not necessary that all those are right for you. Choose your target audience. Do you want a customer that lets you manage 100 nodes or do you want someone who has 700 nodes or more? Do you want 10 customers with approximately 200 nodes each or do you want 5 customers with 400 nodes each? Do you want to start with clients in the food and beverage industry or do you want to manage clients in the finance sector?  

Geographical territory matters too, do you want to serve clients present only in your country or state or city or do you want to expand and go global? 

It’s up to you and your vision for the future. So, you need to narrow down on that first. 

Why would a potential client choose you over the other? 

If the client is already associated with another MSP, why would they choose you over the other? The next 2 points give you the answer:

Analyze your USP 

You offer something that the others don’t. Apart from the usual Monitoring and Management services, what else do you have to offer your clients? Is it friendly engineers? Is it them going the extra mile when the clients face a problem, or is it offering something completely offbeat like DevOps or Microsoft Services etc.? The answer that you get is what sets you apart from the rest. 


Trust is a huge factor which comes into play while doing any business. If you have a good website, if you have an online presence, if you keep your followers updated, if you develop that trust through being in constant touch with them, that can surely develop trust over time. 


Referrals can be of huge help since the customers that come through references are more likely to convert. Word of mouth spread through the network helps build trust and a good brand image as well. 

And your existing customers would know you and your organization’s working style better, so it is more likely that they’ll recommend customers who are suitable for your target market. 

There are very few chances for your customers to not refer you to their network if they are happy with the service that you provide. Deliver them the best service and give the best experience so that it leads to more word of mouth. 

The one thing you can do to instigate referrals from your existing customers is to give incentives to customers that refer you to some more clients. 

Do not undermine your services 

Referrals are one thing and reducing the price of your service (giving discounts in order to attract customers) is another thing. Referrals incentivize or give positive reinforcement to those that are associated with you. But a discount is a different story because when you reduce the price of your service, you are undervaluing your service. People will only value you how much you value yourself. 

But what you can do is if your prospective customer wants your service at a lower price, give them a taste of what your service looks like. Give them a part of the service that they need, not the entire facility. This way you don’t reduce your prices and the customer will also know your worth,  

And if you impress them during this period, they won’t risk not signing a full-fledged contract with you. And even if they continue on the same package, at least your engineers are getting paid for what they are providing.

Use Directories 

Using online and offline directories to let people know about you and your business better, also helps. Local Directories help you reach out to as many people and that can help you increase your clientele. 

And these would also help you find the clients you have set as your target audience. Easy to filter them and divide them industry-wise. 

Build Partnerships 

You can partner with vendors (that sell tools and software like RMM or Firewall) and you can reach out to as many people as possible. The ones who are in the network of these vendors, you can cater to all those and increase your clientele. 

Attend Events and Conferences 

To increase brand visibility and awareness, you need to attend conferences. Some good-ol’ face-to-face communication can go a long way in building trust and creating an impact. 

The more events and conferences you attend, the more you’ll be visible to everyone and the more likely you are to be etched in the mind of the prospects you meet. 

Another benefit is that you get to understand the pain points of your prospective customers, which helps you understand them at a more ground level and gives you the ability to address their pain points and eventually help you serve them better. 

So better have a stellar pitch ready and also your ears wide open!


We upload a new blog on our website, every Thursday. You can explore our website to know more about us.


MSP Growth Strategies

MSP Growth Strategies to survive, thrive and expand your business during tough times

The Remote Working Scenario has indeed brought a change and has completely shifted the way everyone works. Although many businesses had to shut down, it has surely opened doors of opportunity for MSPs and Cloud Service Providers alike. But to become the best IT Service Provider of choice for your clients, it’s not just the “technology” aspect you need to take care of.

Want to serve or offer the existing market with new offerings? Well, the MSP growth strategy that you should be adopting amongst the 4 types should be “Product Development”. It doesn’t mean that you should be developing something entirely new but you can expand your current offerings.

We at Infrassist, being a Master MSP, often keep trying something new. To leverage technology in a way that helps our existing clientele and promising prospective MSPs boost their business. Indirectly helping them serve their customers better. 


Upsell to your existing clients

Who doesn’t like to receive something new and unexpected? Who doesn’t like a surprise add-on? Who doesn’t like to hear about ideas that could help them grow their business? The answer is – Nobody. 

Yes, clients like it when you provide them quality service but there are high chances of them staying with you if you have something new to offer. There are chances that you may or may not get new business from your prospects but what you can do is to derive new business. Serve your existing clients with new services so that they not only value it but also would associate with you for a longer period of time. 

Provide Consultations

Don’t always keep talking about technology and boast about your expertise all the time, talk about how you can help your customers grow their business. Engage in conversations that make them see the value they get in being associated with you. Build a framework and know and understand what the end goal for the customer is. Yes, you will offer them technical help but if you guide and show them how you can help them build their business, they are bound to be more intrigued.

Offer Freebies/Combos/Discounts

Just to set a foot in the door and for you to get a chance to get started, offer freebies. Do a free pilot test, a partial or a full network discovery and audit, an RMM Audit or a Firewall Audit based on the requirement or the need of the hour. Once the prospect is satisfied with what you have offered, and once they have gauged your capabilities, they’ll be willing to proceed. Offer Festival or Anniversary discounts to your clients. It prompts your clients to stay partnered and they will likely stay associated for longer.  


Innovate and Upskill

Experiment. Nobody likes the same old service for long. What is something new that you can offer to your clients or prospects? Maybe curate a bundle of your existing services, or add a new service to your existing service package, or you can even create an in-house team that focuses entirely on the new service sector. If your newly department needs you to add resources and more skilled people to your team, so be it. Add them.

Irrespective of the business that you run, you always need to keep yourself and your team updated. Keep track of the latest trends, see what your competitors are offering and what they aren’t offering. Stay ahead of the competition and come up with a service that could actually add value to your clientele. Nobody knows their needs and demands better than you, so give them what they want.

 For an MSP, a good sector to invest in would be cybersecurity. As the former FBI Director Robert Mueller said, “There are only 2 types of companies: those that have been hacked and those that will be hacked”.

Cyberthreats and hacks will only rise to prominence now that almost every device is connected to the Internet. Barriers need to be strengthened to protect the IT Network. Invest in engineers that are skilled enough to maintain a Firewall and enforce security measures that are impossible to penetrate.

Invest in Marketing

Now, in a perfect world, you can have the flexibility to spend money on paid online advertisements, carry out promotional marketing campaigns, and increase spending to grow your brand’s visibility and generate more traffic and enquiries. But money surely is still a hindrance for many small and medium-sized businesses, in reality.

Marketing doesn’t necessarily mean heavy investment, your in-house team, the tech team who is in constant contact with the customers, can be excellent marketers as well. And based on the trust factor they have formed, it becomes easier for the customers to believe what you say.

Apart from that, you can also provide value by sharing insights and knowledge with your target audience via blogs, whitepapers, e-books etc. You can record the projects you’ve done and present them in the form of case studies and success stories. These make it easier for the audience to trust you.

Don’t lose heart, keep prospecting 

Even when times are tough and cracking new business seems to be a far-fetched goal, keep prospecting. Many get disheartened and withdraw themselves from the cycle but you can protect your business by continuing to run the race. Show your prospects and clients the bright side, show them the bigger picture. Serve them with technologies and tools that are in demand and can that change the business scenario for them.  

Growth Mindset

It’s not just the CEO and the directors who need to have a vision and a growth mindset, it’s important for everyone in the organization to have it. Unless everyone is on the same page and understands the value and the offerings and the vision, it’s difficult to serve and give your best.

Bonus: Always offer something extra. Go the extra mile to serve your clients. Always give more than what they expected. Give them an add-on, a new suggestion, ways they can improve. Anything that can help their brain juices run and actually think “Why didn’t I ever avail this service before? This is exactly what I needed”.

How are we expanding our business? 

Back when we started off on this Master MSP journey, Infrassist only offered NOC Services; monitoring, maintaining and troubleshooting errors that popped up in the MSPs RMM Tool. But as we kept growing, the team kept innovating. We started doing RMM Audits, Firewall Audits, we started providing dedicated resources instead of shared resources etc. We found a golden opportunity in the cloud and started leveraging on M365 Services. A team was built around it and we ventured into Azure, Automation, Scripting etc. We used to audit M365 tenants but then we took a standardized approach and adopted CIS Benchmark guidelines to perform the same. 

The innovation is still on and the hunger to serve our MSP Clients with services that prove beneficial to them, in the long run, is our goal.