Managed Service Providers: A Detailed Guide

The global managed services market is worth USD 161.37 billion in 2021 and is expected to be worth USD 311.32 billion by 2028, growing at a CAGR of 12.44% over the forecast timeframe (2022–2028).

Managed services assist firms in increasing operational efficiency and lowering operating costs while allowing them to focus more effectively on core capabilities. Furthermore, they ensure appropriate resource allocation and usage, resulting in increased profitability and operational performance. Because of scalable infrastructure and adaptable managed services models, businesses find it simpler to adapt to technological developments. Most of these aspects will likely fuel market expansion during the projected period.

A managed service provider is an entity tasked with overseeing and offering services to other businesses as needed (MSP). An MSP often offers regular and remote operations. MSPs traditionally managed or delivered information technology (IT) services, including infrastructure, networking, security, and applications. However, a contemporary managed service provider could also consider a company’s other operational requirements, including staffing, payroll, customer interaction, and vendor management.

The Expansion of Managed Services

The IT environment was changing, and many traditional break/fix model businesses acknowledged this. Since they could ensure that businesses would continue operating with no change in operational expenses, the majority started to provide flat rate fees and service-level agreements. The industry shifted from being reactive to malfunctioning equipment to being proactive towards those that required repair.

This new managed services system benefited all stakeholders. Less downtime and mistakes resulted in higher production and efficiency for businesses. Managed care providers saw financial incentives to deliver better care. After all, a healthy network requires less maintenance.

Since the birth of managed services, technology has evolved several times, but the concept has generally remained the same.

How do MSPs Benefit You?

  • Core Focus

Technology is transforming business networks across the spectrum, but for non-IT firms, information technology is a facilitator and a source of insights. Upkeep of the technological infrastructure is a quasi-support task. It makes perfect sense for businesses to delegate these tasks to a managed services vendor to free up their time to focus on their core business operations due to the increasing intricacy and brand awareness that IT infrastructure maintenance, upgrading, and administration need.

  • Security

A widespread misperception holds that outsourcing lowers your degree of data protection. However, you can be confident that MSPs adhere to strict safety and data management standards and are built to provide powerful backup and restoration systems. It makes them far more capable of preserving your information than even in-house IT employees. Furthermore, owing to monitoring equipment that addresses issues early on, you will not be concerned about software glitches placing you in a time rush on a critical project.

  • Scalability

The optimization of infrastructure may significantly impact businesses moving to the cloud. Cloud-based infrastructure makes it simpler to scale up instantly in response to activity surges and scale down during slow periods. Organizations may protect themselves from expensive hardware purchasing decisions by letting a managed services provider handle their scalability requirements. Additionally, managed services vendors can use their increased experience to address issues as they arise.

  • The availability of knowledge, best practices, and top-notch tools and technologies

MSPs have worked with a wide range of companies and organizations. With constantly changing technology, support, and productivity needs, managed service providers help keep your company current and on course. Let’s face it: Small or mid-sized companies can only afford to catch up in technological advancements in today’s business environment.

Types of MSPs by Managed Service

Examples of managed services include the administration of infrastructure and applications to provide connectivity, network protection, monitoring, virtualization, and recovery strategies. Also, managed services could encompass mobility, customer care, and technical support in conjunction with storage, computing, and communications. A managed service provider (MSP) is available to assist with almost any IT requirement that businesses may have.

The varieties of managed services include only a portion of what is shown below. Various MSPs provide services for one or all of the following:

  • Assistance Services– Help desk and IT operations management are examples of these services. Diagnostics and corrective action.
  • Software-as-a-Service– The SaaS model is today’s version of the conventional ASP paradigm.
  • Security services– Security solutions comprise patch management, security updates, antivirus software, and malware defense.
  • Analytics of data– Data collection, analysis, and insight-generating AI/ML technologies are all part of these services.
  • Mobile computing and communications– Thanks to this integrated mobile business software, your entire staff may access the connection from every location.
  • Infrastructure for clouds– This service offers networks, operating systems, memory, and cloud-based computation.
  • Infrastructure and the network– Infrastructure for communication, networking, managed servers, and storage solutions are provided. Managed local-area networks (LANs), managed portals, and automated software assistance are examples of such environments.
  • Collaboration and communication– Data, video, and telephony services are available through an IP network. Tools for unified collaboration and communication (UCCE) and managed contact centers may be found here.

How Much Do the MSPs Charge?

The scale of the customer’s business and the necessary services will significantly impact the price of an MSP. Along with pricing, assistance might vary in scope and intensity. While some firms only need essential maintenance, others may require a whole range of support, strategy, and cybersecurity services. However, statistics indicate that organizations have better performance and security, in addition to cost savings of up to 50% for their IT services.

How MSPs Operate?

The service provider begins by thoroughly examining the outsourced processes once you have chosen an MSP and the agreements and service-level agreements (SLAs) are in effect. This makes it possible for them to decide how to optimize resource usage, cut expenses, and increase process efficiency. Their professionals also spot problems with your procedures that you would have needed to be more capable of identifying on your own.

The service provider develops a tailored solution and offers continuous support and maintenance for the outsourced activities based on evaluating and identifying liabilities and risks. 

How to Choose an MSP Partner

Several challenges are presented when moving to cloud settings for businesses looking to stand apart from managed service providers. Organizations need ongoing technical assistance and a higher return on investment, which MSPs successfully satisfy by assessing new services to ensure that they fulfill the needs of particular businesses.

Before spending money on an MSP, it is crucial that enterprises carefully evaluate and prioritize their problems by taking into account the relevant factors. They must pose the appropriate inquiries, such as. 

  • How will they implement strategic innovation to create a proactive business?
  • How will emerging technologies like automation, artificial intelligence, and machine learning be incorporated into their company processes to improve them?
  • How much business stability and dependability will they attain thanks to the managed services provided?

The key is transparency; without it, there would be a mismatch between the services used and the quality of the results. To achieve seamless integration of technical capabilities, organizations must verify that the services and solutions they choose are the optimum matches for their infrastructure.

The Future

In the following years, managed service providers are anticipated to see fierce rivalry. They will become more competitive due to remaining aware and prepared for shifting market dynamics and trends. It’s anticipated that emerging technologies like edge computing, AI, and the internet of things (IoT) will disrupt MSPs.However, MSPs can change their approach of working and focus on limited nuumber of clients. Adhering to planned worflows for seamless operations and automation can help them be more efficient and will stay a step ahead of their competition.

While security becomes an increasingly important area of attention for enterprises, data will play a significant role in how managed service providers’ future products are influenced. MSPs who make investments and develop their skills in identification and access administration, risk management, and regulation are likely to stay ahead of the competition in the future.


Shared Services vs. Managed Services: What Suits Your Business the Best?

Every company needs a robust system of support to assist its success. Whether you manage a vast IT firm or a small independent business, assembling a solid team of qualified experts to support your organization may help it reach new heights. Shared services and managed services are two of the most prevalent services available. Each choice has a distinct purpose that can help your company achieve its objectives.

When deciding between shared and managed services, examining your individual needs and goals is critical. The more detailed your business plan, the more equipped you’ll be to make the best decision for your firm. You must first comprehend the significant distinctions between shared and managed services before choosing between the two types of businesses. Here are the essential details regarding each sort of service.

What are Shared Services?

Shared services is a business strategy that enables organizations to leverage their most-used capabilities across many departments. This is often accomplished by recognizing and noting the most frequently utilized and vital services. These services are then resourced and funded, and they are separated into needs for each specific department. 

In essence, shared services result in establishment of internal service provider divisions. They assist in ‘sharing’ resources with the rest of the firm. These internal service providers are accountable for meeting KPIs, controlling costs, and providing high-quality services.

The objective of shared services is primarily to deliver high-quality, non-core, yet mission-critical operations to the corporation at a lesser cost and much more effectively than the firm could do on its own. These services include both common recurring operations and highly specialized technical services.

What are the Perks of Using a Shared Services Model? 

A compelling shared services model offers the following advantages:

  • Culture– People with the knowledge and attitude to enhance the model outside the back end.
  • Cost Effectiveness – Back-office functions consolidate when used by several departments of the same business and do away with duplication.
  • Scalability– With only a small incremental cost, the shared services model may be expanded for both acquisition/geographical and service scope growth.
  • Decision Assistance– Information based on data analysis and delivery that is trustworthy and useful.
  • Focused and Unimpeded– Operating divisions can concentrate on their core competencies and external clients. This is due to the dependency here on shared services architecture for support.

How Do You Implement Shared Services?

A shared service unit functions as an internal customer service business rather than as a centralized operation of an enterprise. The unit’s employees are responsible for offering top-notch customer service to other team members. Yes, you must begin addressing your teammates like consumers if you are serious about enhancing your business.

Frequently, a shared service unit bills departments and divisions for its services. They will also use service level agreements, which are written as contracts that specify the service’s price, turnaround time, and calibre. This gives individuals who work in operations the information they need to gauge performance.

What is a Managed Services Model?

When a business offers IT services to clients via a different service provider or outsources the services to a service provider, this is known as a managed service model. Instead of paying the vendor, the client pays the service provider individually. This enables the client to concentrate on other commercial endeavours while the service provider handles all the technical concerns.

What Advantages Can Managed IT Services Offer?

  • High-security IT infrastructure: MSPs give your company a secure infrastructure that allows you to feel confident about the security of your data and apps. Businesses that use managed services 24/7 enjoy the benefit of better risk management and reduced downtime.
  • Centralization: By centralizing your servers and apps as a component of a managed network infrastructure, you may do so with a managed network. Consequently, staff productivity is increased, backup infrastructure is available, and virtual services are potentially available.
  • Expertise: By using a managed IT service, you may hire and train IT professionals at the expert level without spending a lot of time or money on the process.
  • Modern technology: By working with a managed service provider, you can make sure that your company is always utilizing the most recent technology. IT-managed service providers, often known as MSPs, keep your technical services up to date to guarantee that your business is prepared for the future.

Types of Managed Services

IT-managed services come in a wide variety and can impact all facets of a company’s technical infrastructure. Business and IT executives can mix and match various services to best meet their needs. They commonly select a fully managed IT solution in which most IT-related duties are assigned to a managed service provider.

  • End User Services
  • Infrastructure Support
  • On-site Services
  • Cloud Services
  • Security Services
  • Technology Support

The Core Differences between Shared Services and Managed Services

DifferenceShared ServiceManaged Service
The Nature of Your CompanyIt may or may not be possible that you possess the equipment and expertise necessary to effectively administer and maintain your IT systems if your business is in the tech industry. In that situation, a shared services model can provide the tools you require to advance your organization.Working with a provider through a managed services model will for sure provide you access to unparalleled talents and capabilities to operate your company successfully if you are a store or healthcare firm.
ScalabilityShared services architecture may be sufficient to address present (and future) business objectives for organizations with modest scaling requirements.However, enduring the drawn-out process of acquiring, educating, and maintaining additional resources may become incredibly taxing for companies that must scale up rapidly and regularly. In these circumstances, having a managed services provider offer on-demand availability to knowledgeable and skilled personnel – whenever and wherever you need them – may help you quickly achieve your scaling requirements.
Response TimeWith a shared services paradigm, you may be required to accept slower response times if your company users or customers need immediate attention to their problems and inquiries. Your internal IT team members probably have a lot of duties to carry out, so they won’t have enough time to reply to every issue or deal with every issue that arises.However, suppose you delegate your IT to a managed services operator. In that case, you may benefit from rapid reaction times and open the door for both enhanced staff productivity and greater customer satisfaction.
Round-the-clock supportA shared services approach can only provide a limited amount of help when it comes to needs for constant support. Uninterrupted assistance is not always achievable since your in-house IT department has other responsibilities and is often headquartered within the same standard time as your company.However, if you choose a managed services approach, you may get assistance 24/7. Whether you experience problems during regular hours of operation or after hours, a managed services business can quickly find a solution and make the required adjustments to ensure that the problem doesn’t recur in the future.

Why are Managed IT Services a Favourite Option?

A managed IT services company delivers a wide range of services at a single set charge. As a result, you will not be concerned about unforeseen expenses. Additionally, it implies that there won’t be any additional fees. You are fully aware of what you are purchasing.

Utilizing a managed IT services vendor also clarifies the time and effort required to manage your IT system. To analyze and manage your IT infrastructure, managed IT services companies often employ cutting-edge tools and technology.

All that You Need to Know about Cloud Services vs. Managed Services’

Cloud Vs Managed Cloud: What’s the difference?

The IT industry has transformed thanks to cloud computing. Businesses may now benefit from the cloud’s virtualization, enormous scalability, enhanced agility, and reduced expenses. Cloud Managed Services Providers (MSPs) are essential in assisting businesses in identifying and using these benefits. Traditional MSPs & Cloud MSPs carry out comparable tasks but in distinct contexts. 

The cloud is a new operating system constantly changing, so collaborating with a Cloud services for MSP is essential to stay up to date. Traditional MSPs assist with maintenance and monitoring much as Cloud MSPs do. The following sections compare Cloud Managed Services to Traditional Managed Services.

What is a Cloud Service Provider?

A cloud service provider, often known as a CSP, is a firm that provides one or more cloud computing solutions to other companies or individuals. Traditionally, a cloud service is characterized as infrastructure as a service (IaaS), software as a service (SaaS), or platform as a service (PaaS) when you search the internet. 

A more precise description would be, “A Cloud Service is any system that provides on-demand availability of computer system resources, such as storage and processing power, without the user’s direct active supervision.” Although it can appear a little broad, that is precisely how it should be. It may take time to become apparent to the common user whether their vendor or supplier qualifies as a cloud service provider since cloud services come in many shapes and sizes.

You might wonder why it’s crucial to start moving your company to the cloud if you still need to do so. Utilizing cloud-based services has several benefits, including:

  • Mobility: Obtain your operating system apps and data safe from any computer or mobile device.
  • Consistency: Most suppliers guarantee framework uptimes of 99.99% or higher because their facilities are designed with larger perseverance, and backup systems than many small and medium-sized businesses can afford.
  • Data Integrity: Your vital data is usually stored in a centralized facility protected by more robust security precautions than the average company can afford.
  • Versatility: Add, eliminate, and start changing new software programs and consumers quickly and easily.
  • Lower capital expenses: Decrease your necessary capital transactions of IT network infrastructure, such as data centers.

What is a Managed Service Provider?

An outsourcer- a managed service provider (MSP) is hired to support and deliver various IT services to a client organization, such as subnet, utilization, facilities, or information security. The MSP assumes full responsibility for these facilities and carefully chooses the technologies and solutions needed to satisfy the client’s requirements.

An MSP can handle a variety of job functions that, while critical to a company’s success, are not directly related to customers. Because of the efficiency improvements and knowledge that such a program brings, many organizations deliberate to offload organizational efficiency.

The following are the most common business areas that are outsourced to a managed service provider:

  • IT
  • Payroll
  • Work management
  • HR
  • Purchasing and sourcing                 

What is the Difference Between Cloud and Managed Cloud Services?

You’re stuck in a bind. Do you require a cloud services provider or managed services for business IT solutions? Various options exist based on the sort of business. To effectively support your company strategy, we are available to offer the services you need. Are you seeking managed IT services in general or specific IT benefits? Do you need access, mobility, digital security, adaptability, and dependability? It’s usually essential to study the distinctions between managed services vs. cloud computing before making a choice.

Cloud vs Managed Service Provider

  • Managed service companies offer assistance throughout the entire IT spectrum, from infrastructure maintenance to migration and cloud computing. Business strategy and technological solutions may be combined through your managed service. Managed service providers can design solutions specifically for your company’s computer requirements.

    Cloud service providers may save your business money and lower the expense of network maintenance. Due to the practical and safe offshore server storage of computing data, you won’t need to maintain full-time IT personnel. Additionally, you would only spend on what you need because your prices will be predictable.
  • Cloud networks provide a reliable infrastructure and round-the-clock administration. Cloud-managed network operators do keep an eye on the web and scan it for security issues, patch requirements, and other things. The cloud service providers you use are integrated, versatile, and personalized. The ability to predict your charges may be provided via a pay-per-service or monthly plan.

    With management, you’ve improved employee productivity, boosted network and computer availability, and your distant network users can access the same data as your on-site employees. A centralized system includes storage and backup functionality.


Cloud computing refers to various scenarios where your initiatives, software, and information are deposited and accessed via the Internet rather than retained and managed on a hard drive in your office.

  • Software as a Service (SaaS): On-demand connectivity to software via the Internet. It is usually available via premium membership or pay-per-use. Notifications, data backup, and intelligence services are also included in SaaS.
  • Platform as a Service (PaaS): Customers could operate their programs on the console of the supplier, eliminating the need for servers that must be maintained.
  • Infrastructure as a Service (IaaS): The product sub its stockpiling available to enterprise customers, allowing them to scale up or down as needed.


Managed service providers offer assistance that an in-house IT department would ordinarily offer, such as hardware maintenance, software updates, and security management. You are given a specific server, and the managed service company (MSP) will monitor the system and resolve any IT issues.


  • Data backup and recovery
  • Email server hosting
  • System management
  • Network monitoring
  • Applying security updates

Benefits of Cloud Services

The phrase “cloud computing” has become more well-known in recent years. Organizations and people are finding it more and more challenging to keep their vital data, programs, and systems up and running on internal computer servers due to the rapid surge in data consumption that has preceded society’s transition into the digital 21st century. The answer to this problem has been there for almost as long as the Internet, but businesses have only begun using it extensively. Lists of the best cloud-managed services exist. But first, let’s talk about the advantages of cloud computing.

So let us take a few moments to discuss some of the benefits of cloud computing:

  • Cost Savings
  • Flexibility
  • Insight
  • Security
  • Mobility
  • Increased Collaboration
  • Disaster Recovery
  • Quality Control
  • Loss Prevention
  • Competitive Edge
  • Automatic Software Updates
  • Sustainability

Benefits of Managed Services

The cloud industry has grown substantially over the last couple of years as people have become more aware of its functionality and advantages. Businesses are increasingly turning toward traditional physical networks and are trying to adopt the cloud as the foundation for their communications infrastructure. Cloud service implementations are continually being created, as are tools for optimizing existing applications for cloud compatibility.

These are the benefits of the cloud-managed service:

  • Money Savings
  • Automatic Improvements
  • Disaster Restoration
  • Quick reaction times
  • Internet Security
  • Resistant Structure
  • Centralized management

Why do you need a managed cloud service?

Managed cloud services can include a wide range of IT responsibilities, such as on-demand engineering, operations management, 24-hour help desk assistance, hosting, and deployment. Your IT teams may focus on more sophisticated initiatives and projects that provide new business results by delegating these kinds of work to a dependable partner.

Organizations may accomplish various objectives in the IT department and the business at large by working with a managed cloud services provider. Reduced complexity, enhanced cost management, and rapid development and innovation are some of these results.

Trends that will dominate Managed Services in 2023!

What is MSP, to begin with?

As a business developer, your offerings should be comparable to your clients’ businesses’ difficulties. Therefore, you should reconsider your messaging and consider the new business climate. Customize the consumer experience; that is a point where Managed Service Providers comes into the picture.

Managed services providers (MSPs) started to appear in the information streams as broadband and service consistency speeds reached a level appropriate for seamlessly enabling remote administration of scattered computer networks as early as the 2000s. Although the hybrid MSP approach can seem to be utterly focused on managed services, the diversity makes sense regarding revenue and resilience.

Suppose Covid-19 has given businesses, especially smaller ones, some hard lessons. In that case, it is necessary to have an actionable plan B, plan C, and plan D. This insight could cause a yearly rise in the proportion of MSPs who identify as hybrids. Even pure-play MSPs are frequently asked to complete non-recurring revenue job types, including product sales, one-time tasks, or consultancy fees.

What is the Purpose of MSP?

A managed service provider (MSP) provides services, including network, application, facilities, and security, through ongoing and routine assistance and active government on the customer location, in the MSP’s data center or 3rd party data center.

Types of Trends of MSP in 2022

  • Outsourcing- The majority of large corporations have concluded that an internal digital transformation team cannot function independently. Keeping up with the constant changes in the digital industry is rather pricey. Additionally, most small firms can only invest to a different extent than more prominent organizations in internal support services. As a result, outsourcing has emerged as the potential primary growth industry for managed service providers (MSPs).
  • Infrastructure-as-a-service– Businesses are now experimenting with new and evolving technologies to improve the effectiveness and result-focus of their daily operations. Adopting those technologies requires not only the appropriate skills but also the financial means to do so, including both terms of the software and the hardware.

    There are instances of infrastructure-as-a-service being offered by modern cloud-managed services providers (IaaS). A computer infrastructure is delivered via the service model and is used to support company activities. In most cases, a managed service provider will supply the necessary hardware, applications, storage, servers, networking equipment, and a data center.

    Businesses would benefit significantly from the IaaS subscription-based billing model’s scalability, affordability, and security.
  • Hyper-converged Infrastructure– At its most basic, a hyper-converged infrastructure comprises virtual processing, virtual networks, and virtual SAB. However, establishing such infrastructure is a difficult task that requires caution and skill. Hyper-converged infrastructure unifies a company’s infrastructure and runs on pre-made commercial services. It integrates computing, networking, and storage to create a unified, ready-to-use platform that enables businesses to grow more quickly in digital transformation.

    A business can establish a hyper-converged infrastructure with a managed service provider (MSP). Their knowledgeable staff can comprehend the company’s present and future requirements and work to develop and implement a unified infrastructure that streamlines business processes.
  • Automation– The adoption of automation is occurring at the same rate as that of outsourcing or cloud computing. Automation is transforming the IT sector by assisting businesses in reducing tedious, repetitive operations like data movement across systems.

    IT teams are becoming more effective thanks to straightforward rule-based automated processes. This frees up staff for other crucial activities while lowering ambiguity and processing times. MSPs with experience in automation may significantly improve business operations within organizations (such as HR, marketing, travel, and finance) and increase revenue.
  • Making the switch to SaaS applications– Managed Service Providers now host complex SaaS applications for their clients, including customer relationship management (CRM) programs, supply chain management software, managed database as a service (DBaaS), and enterprise resource planning (ERP) systems. MSPs have space for vital infrastructure that once resided on end customers’ premises.
  • IoT and Blockchain– Currently, two of the most revolutionary technologies in the IT sector are the Internet of Things and blockchain. Although blockchain is a shared ledger that provides a decentralized and massively scalable framework for IoT devices, systems, and applications, IoT links devices over a system, permitting devices to communicate with one another without human involvement.

    The interaction between two units may be specified, and the condition of these devices can be monitored using blockchain technology. Combining the two provides IoT devices with improved security (addressing one of the main issues with this technique at the moment) and adds much-needed visibility to IoT networks.

    The cost-effectiveness of the technology may be increased by using applications like smart contracts, which are based on blockchain technology and executed when specific criteria are satisfied. These applications can also significantly enhance IoT compliance and significantly improve IoT features. IoT and blockchain-savvy MSPs may assist businesses in implementing these technologies to stay competitive.
  • Enhanced Security– Small enterprises and private citizens are no longer the main targets of cybercrimes; instead, it is now governments and large corporations whose crucial infrastructure is at risk. Additionally, the workforce alternates amongst hybrid and offsite modes, which raises the danger of security threats, hazards, and vulnerabilities. To address the risks and weaknesses, MSPs must reevaluate their cybersecurity solutions.
  • Mergers and acquisitions (M&A) – The only way for an MSP to remain competitive in the MSP market is to either continue spending in emerging technologies and distinguishing themselves or to get involved in the realm of M&A by purchasing another firm or presenting themselves as a target for acquisition.

    Small MSPs are being pushed toward M&A by cybersecurity concerns and a lack of qualified workers. More seasoned MSPs have begun buying businesses that assist them in unifying everything under one roof to offer a holistic service experience.

For IT resellers eager to grow beyond the transactional realm of revenue, profit, and managed services, the Internet of Things has long been hailed as the obvious destination. Several people in the channel still consider its recurring income model to be the industry standard. Additionally, the model is developing quickly to keep up with the complexity.

What is the Future of MSPs? 

Management services and its recurring income model have long been hailed as the ideal starting point for technology resellers wishing to expand beyond the conventional world of hardware sales. It is also a continually evolving model to keep up with the complexity of the modern technology business landscape. In 2022, an MSP ecosystem will exist if you combine the natural development with the past two years of tremendous pandemic turmoil.

Infrastructure-level management and monitoring dominate most of the MSPs’ daily activities. Still, as companies seek to stay competitive, meet shifting customer demands, and foster growth, they are adopting ever-more-advanced business and service strategies.

MSP Strategies that You Can Consider

You are in a position to formulate a thorough marketing strategy if your MSP company has grown and you have a strong clientele. To interact with leads continuously, your plan must be comprehensive and use numerous marketing channels simultaneously. Consult our MSP Sales Beginner’s Guide if you need to become familiar with marketing jargon, like leads, and discover more about marketing channels.

You should take a few fundamental measures to develop a thorough MSP marketing plan, regardless of how you decide to carry out your marketing operations. Utilize devoted personnel whose primary responsibility is marketing to run an internal marketing organization. This strategy will give you excellent control over the company sales agenda, but it will also demand the most significant effort from your business. Regarding the wages given to marketing personnel, it may also be pricey. Hire a marketing company to handle your MSP’s marketing operations. This tactic is simpler to implement and typically costs less than hiring and maintaining a full-time marketing staff. 

However, you will be in less of a position of authority and will only be allowed to carry out the marketing strategies your agency approves. You also risk your marketing firm not having the technical know-how necessary to comprehend your MSP’s work and the demands of its clients. The typical marketer is unfamiliar with network switches or how virtual machines and containers differ.

For example, technical assistance is a crucial component of managed services. Since MSPs offer helpdesk service around-the-clock, you can report issues anytime, even after business hours. Knowing that assistance is available daily, and that downtime can be reduced is comforting. Mobile working is becoming more common. Instead of coming to the office daily, many people work at home or on the road. Workstation as a Service user can access a fully functional desktop from any location and device. Users may access all the required apps and data, securely log in to their work PC, and access it from any location. This is essential to making it possible for people to work from home. Managed Services include technical assistance as a core component. Since MSPs offer helpdesk service around-the-clock, you can report issues anytime, even after business hours. Knowing that assistance is available daily, and that downtime can be reduced is comforting.

Benefits of MSPs

Contracting for the services offers certain operational benefits and lowers costs, including:

  • Offers staff members available at all times for a small fee.
  • Defines the function of IT assistance in a legally enforceable contract.
  • Can cover for lack of internal staff and disasters that occur on-site.
  • Data backup management is an option to prevent data loss.
  • Scalable, putting on additional resources gradually or momentarily.
  • Eliminates the risk that strikes will slow a company down.
  • Eliminates the issue of businesses fighting for a limited number of qualified IT specialists, which raises pay.
  • Ensures that all regions of the world have access to highly qualified personnel.
  • Provides businesses in high-cost areas with access to professionals in lower-paying regions.

Future of MSPs Benefits

Never has there been a greater need for operational resilience across all enterprise features. CIOs strive to adapt to shifting conditions to shape the future of business.

In recent times, digital transformation has permeated every industry. Almost all industries are adopting digital formats to strengthen their market position. Existing business and infrastructure models are now being replaced with new ones, & businesses that have not adopted digitalization will become obsolete. While we continue dealing with the pandemic’s aftermath, business resilience via digital initiatives is the focal point of all decisions.

A growing number of businesses have also effectively implemented the changes by accepting managed service providers, whereas most businesses struggle to do so. And over half of them failed to keep up with the most recent innovations and industry trends. Those who have achieved success must implement innovation within their IT departments.


A new breed of agile MSPs adapts quickly to changing requirements. They specialize in enhancing any existing product or service to catapult a company on its growth trajectory. This includes software, networks, hardware, and staffing requirements. MSPs also provide provisions for enhanced peer-to-peer networking, modern technologies for easy management of large environments, and the automation of administrative tasks and data center operations. 

Why do you need a managed service provider ?

The MSP remotely monitors, updates, and manages the service while reporting on the quality, performance, and availability of the service, thus allowing you to focus on your business’s core objectives. 

How to choose a managed service provider ?

To ascertain success, you can consider the following while choosing a MSP:
> Knows your business and the industry. 
> Fast service and response time
> Alignment with industry best practices
> Proactive methodology
> Experience and necessary skills

What does a managed service provider do ?

The short answer is that we help ensure your systems run smoothly, stay secure and up-to-date, and deal with day-to-day technical issues so that you can remain focused and productive on your core business.

How White labelled Service Providers are Accelerating the Growth of MSPs

It is often said that an entrepreneur’s role is to find and bridge gaps between existing problems and unique solutions, to see “what is” and figure out “what could be.” Isn’t that what being an entrepreneur is all about? Yes and No. Not always.

According to a Statista report, the number of branded companies worldwide went from 122 million in 2000 to 213.65 million in 2020. Thousands of brands and, with them, thousands of innovations appear on the market daily. That makes it hard to find problems that haven’t already been solved. This is where white labelled service can help you.

What is a White Labelled Service?

A white labelled service is a product or service developed by one company but sold by another. Instead of finding new solutions, you can purchase tested solutions without branding and sell them to your customers with your label. The simplest example is the products spotted on store shelves. They usually have the “store brand” on their labels. These are products bought from manufacturers without branding and are being resold.

Customers will associate the products or services with the reseller after the products are customized with branding and logo. Meanwhile, the producer can concentrate on just cost-effective ways of manufacturing without having to worry about marketing.

What Exactly is a White-Label Partnership?

Many companies provide services to their white-label partners, which they can market to their customers. A white-label partnership allows businesses to provide additional services to their customers and clients. Your White Label Partner can be a team of professionals or individuals working on your projects, effectively operating as a core team member without being one.

A White Label Partner can work as an extension of your team and can use your company’s email, software, logo, and other business-related elements. A solid white-label partner overrides the need for you to hire more people or manage everything yourself. Instead of limiting your clientele to a small number, you can get and manage more customers by outsourcing their responsibilities to a credible white-label partner.

Why are White Label Partnerships Important for MSPs?

In 2021, the global managed services market was valued at USD 161.37 billion; by 2027, it is predicted to reach USD 311.32 billion. Companies are increasingly leveraging managed service providers to support their businesses worldwide. This makes it essential for MSPs to keep adding new offerings and services to their catalogs. But only some MSPs have enough time or resources to invest for that purpose. Building a customized solution from the ground to fit your company’s unique offerings can be a recipe for disaster. Creating your solution can lead to the following outcomes:

  • You spend much time and money developing existing tools or solutions.
  • You make the same mistakes that others have already made and rectified.
  • Your time to market will be affected drastically as you try to troubleshoot and broaden your learning curve outside of your core skills.

To expand their service offering spectrum and overcome these problems, MSPs need partners that can provide highly customizable and flexible human resources and services. White-label partnerships have brought a paradigm shift in the managed service domain. More and more MSPs are leveraging and reselling services provided by such partners.

Why are White labelled Service Important?

They align with your brand. The MSP is providing their managed service, and most of that, as stated above, is more knowledge and service over product. White labeling enables you to align the value proposition with your brand against the investment made.

They create a better connection between the client and the MSP. Rather than the client focusing on the vendor if something goes right or wrong, the MSP is in the chair. This results in a better level of service for the client and a better, higher-value offering for the MSP – win/win!

How Can White-label Partners be Useful for Your Business?

Among the many benefits of legally reselling services and goods produced by your partners, below are a few essential points:

  • With the help of white-label partners, you can expand your business and broaden the scope of services you provide without increasing your resources.
  • You can provide new features and services to your customers without worrying about R&D.
  • You’ll have to focus on proper branding. Providing customers with additional services will strengthen your brand value and awareness.
  • You’ll end up getting more leads because of the additional services.

The Advantages of Working with A White-label Partner

Below are a few essential points on how you can simultaneously increase the quality of your services and profitability with white-label partners. Domains, such as SEO, social media, affiliate management, web development, design, and pay-per-click, but unless you have steady clients wanting all of that, there’s likely no point in paying staff members that you aren’t going to need all the time. Considering the number of do-it-all agencies out there, to succeed and build a reputation for your agency, focus on perfecting a limited number of services. For the rest, a specialized white-label partner can come to the rescue — the arrangement can be cost-effective, as well, compared to hiring someone in-house.

  • It helps your company grow without committing to hiring more employees and incurring yearly pay fees.
  • You may devote more time to creating procedures, educating employees, and pursuing prospects.
  • You are the industry expert clients turn to when they need work done on schedule and within their budget.
  • It provides the one thing almost everyone desires: Extra time in a day.
  • Another benefit of outsourcing is that you do not need to look for employees locally. With outsourcing, you may collaborate with anybody, and anywhere you want. You could operate around the clock by outsourcing labour to several time zones. I am aware of a few organizations that carry out this same function.

While outsourcing to white-label partners probably sounds fantastic so far, it’s not all rainbows and unicorns. Outsourcing work to any third party can have risks, and white-label partners are no exception. 

Here are a Few Elaborated Advantages of Working with a White-label Agency:

  1. More time to concentrate on your area of expertise

You may invest time in finding the correct people or educating your current staff when your clients need a service in which you lack experience. Working with a white-label partner may meet your client’s needs without spending time on laborious chores or adding additional team members.

Clients sometimes need high levels of knowledge for particular jobs, so if you need more skills, you may always seek the assistance of a white-label agency. This frees more time to concentrate on your current offerings and company objectives.

  1. Increase the number of services you offer.

Numerous services complement one another and might aid in the expansion of your client’s organisation. Offering a comprehensive set of services gives your customers more value and aids in keeping them as customers.

White-label partners help you provide what your customers want—the client benefits from not having to visit a different agency for various services. Ultimately, you turn into their go-to person and even spare your customer the headache of vendor clutter.

  1. Become a part of an experienced group.

You can save a lot of time if you give a project to white labelled-service providers. They would provide you with a project management staff that is skilled and capable of doing the work more quickly. You save time and gain knowledge from a specialized staff on the technical skills needed to do that specific assignment. This operational strategy helps you avoid paying for the management of a full-time person. Additionally, it safeguards the energy you expend on team growth and hiring.

  1.  Make more money

White-label services might assist you in increasing customer income. You can spend time recruiting and onboarding new employees if you partner with a white-label SEO agency. Without making a significant outlay on your part, you can meet the various needs of your client.

Your client will gladly accept your services and pay you the price you set.

  1. Reap advantages from the knowledge of the white label agency.

Due to their specialization, white-label companies have substantial offerings in a few niches. A white-label firm could be experienced in tackling a specific issue that your customer might require your assistance with. Since the remedy would have taken some time to design, the agency must have learned something. They would have gained experience, understood the subtleties, and been able to provide answers thanks to these learnings confidently.

You might seek the assistance of a white-label agency rather than assisting the customer with your limited skills. Not only will this benefit your customer, but it will also strengthen your relationship with them.

Now that you know what to expect regarding white-label partnerships, you can decide whether it might be something you want to try. As you consider potential partners, ask questions about whether they’ll be a good fit. The right partner can enable you to reap all the above benefits and build a solid client base.

Are you a MSP that needs assistance with technical operations?

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9 MSP KPIs Your MSP Business Should Track

In the digital age that we live in, anything is quantifiable. When you put the effort in, you expect results and plan further on that basis. But how do you determine what works best for your MSP business? In order to make better judgments and guide the company toward success, you must monitor various business indicators, including marketing ROI, Revenue, and customer happiness.

You should monitor a few key indicators and KPIs to ensure your company is on the correct road and that the capital you invest in various parts of your company is being used effectively.

You may use these metrics to evaluate the efforts of your sales representatives and your selling process. They serve as vital compass points for your commercial activity. Most Technology Partners rely on KPIs to guide their sales procedures, affect client relations tactics, and inform company growth decisions.

Utilizing KPIs’ potential can do the following:

  1. Assist your business in quicker capturing rising trends,
  2. Make better use of the resources that are at hand.
  3. Maintain consumer satisfaction with your services.

9 key performance indicators (KPIs) for MSPs that are crucial to success-

  • The Monthly Recurring Revenue (MRR)

Monthly recurring Revenue is the consistent money you receive from your members each month. You may acquire practical knowledge on what you must accomplish to boost your company’s growth by monitoring your MRR. Other elements, such as profitability, taxes, and so on, necessitate a thorough grasp of your company’s sales.

MRR = The total of your monthly recurring revenue payments

  • Cost of Goods and Services Sold

This financial KPI, also known as COGS, depicts the total amount of the labor, service, material, and shipping fees that your company necessitates directly from providing managed services. In addition to the expenses involved from operational costs such as training, software, infrastructure, travel, and competent service fees.

COGS that rise too quickly indicate that your firm is functioning inefficiently, and you may enhance profit margins by lowering the price of your labor, software applications, or other expenditures.

 COGS = License costs + Labor costs + Delivery costs

  • Net Operating Income

The money you make as an MSP is essential in determining the viability of your MSP firm. It is among the most often used success metrics. You should search for strategies to reduce expenses or increase sales if the overall net operating income becomes less than 10% of the company’s total revenues. Another comparable metric is EBITDA (earnings before interest, taxes, depreciation, and amortization). In contrast, it is simpler to compute net operating income.

Net operating income = Total revenues – Operating expenses

  • Client contribution

The worth of a customer may best be determined by MSPs using this KPI. The average profit earned by each client is calculated using CC (client contribution). You may use this measure to estimate how much cash you spend on supporting your customers and which ones are unproductive. Knowing this allows you to find a strategy to reduce overall expenditures while increasing revenues.

CC = Average Revenue per customer – Average cost of goods sold

  • Customer lifetime value (CLV) and customer acquisition cost (CAC) 

MSPs must invest money to bring in new clients, regardless of their size. The average cost of gaining a single client is referred to as CAC. Every MSP is required to evaluate the CAC by contrasting it with the operating profit produced by the client. The customer lifetime value (CLV) statistic calculates a client’s profit. Every corporation must ensure that its CLV exceeds its CAC.

CAC = Total marketing expenditures for obtaining new consumers divided by the number of new clients obtained

CLV = Revenue earned by a client less the initial cost of acquiring the consumer.

  • Rate of consumption of resources

MSPs use this key performance indicator to measure how well they use their capabilities. The proportion of an individual’s available time spent on productive, chargeable work is used to compute the resource utilization rate. With this statistic, you may calculate the amount of time spent on non-billable tasks and allocate your resources more effectively.

Resource utilization rate = Total billable hours/Total resource hours available

  • Response time on average

This KPI measures the average time it takes your employees and technicians to reply to client contact. To make your consumers delighted, you must have a rapid reaction time. This is vital in gaining your clients’ confidence and increasing their retention.

Average response time = first response time divided by the number of tickets

  • Drop-off rate

This is the proportion of clients that discontinue utilizing your products after subscribing to them. A turnover rate of 10% or less is beneficial to your company. If it rises any more, you must determine why your clients no longer desire your service and fix the issues as soon as possible.

  • Administrative costs

These are expenditures unrelated to the MSP operation. It might include essential expenditures like building costs, personnel, internal IT, office expenses, taxes, etc. To assure improved profitability, MSPs with operational expenditures that exceed 20% of sales must reduce them.

Final Thoughts

Maintaining and measuring KPIs may significantly impact how you operate your organization. While there are several KPIs to consider, it is critical that you comprehend what every KPI represents and if they are the appropriate KPIs for your firm. Each KPI must be measured against historical data and current market trends. Look for trends, possibilities, and deviations so that you can choose the best course of action.

Performance metrics play an essential part in assisting organizations in growing. MSPs who regularly track their performance have a significant advantage over competitors since they learn what works and doesn’t. The KPIs described above are appropriate for any growth-oriented MSP to make it prominent in the industry.

Employee Wellness at Your MSP Company

6 Ways to Improve the Employee Wellness at Your MSP Company

Global managed service providers (MSP Company) are currently facing a challenging scenario as a result of the ongoing worldwide epidemic. Tech businesses have had to adjust to a fundamentally changed professional landscape, where one necessitates all hands on board to guarantee that remote working solutions run effectively for their customers. Businesses require MSPs to provide work computers, phones, and applications to protect data and remote workers.

An essential step in enhancing employee productivity and health and potentially reducing the total cost of employer-provided health care is creating and overseeing an employee wellness initiative. Employers can gain from wellness initiatives by:

  • Reducing the cost of healthcare.
  • Lowering absences.
  • Increasing staff productivity
  • Lowering expenses associated with workers’ compensation and disabilities.
  • minimizing injuries
  • Enhancing the loyalty and morale of employees.

Employers want to think about developing a well-thought-out wellness program that improves worker health and the bottom line in light of the rising costs of health insurance and the significance of employee health.

Four facets of holistic wellness

To improve MSP staffing and employee engagement, we think an integrated strategy that considers employee well-being’s physical, financial, emotional, and social aspects is essential.

  1. Emotional well-being
    To be emotionally balanced, a person must be self-aware, in excellent mental health, resistant to controlling stress, able to deal with both negative and positive emotional impulses, able to handle life’s crises, and able to retain stability while being unwell or injured.
  2. Physical well-being
    To flourish physically, one must be aware of, take charge of, and manage their health. They must also take the necessary preventative steps, make necessary improvements to their health status, manage chronic problems, and effectively navigate and recover from acute sickness or an unforeseen accident.
  3. Social well-being
    The ability to connect with people, embrace diversity, be tolerant, know how to help and work with each other, manage disputes successfully, and adapt to progress are all aspects of social employee well-being. Being linked affects one’s relationships with family, friends, coworkers, and the greater community.
  4. Financial well-being
    Being financially secure requires being able to manage financial obligations, fulfill financial objectives, guard against risks, prepare for unexpected expenses or long-term requirements like retirement or college, and handle financial shocks.

The differences and connections between each dimension are distinct. When people attain integrated well-being, it spreads throughout their companies, families, and the greater society. The ideal well-being situation includes being economically solvent, psychologically balanced, physically well, and socially adept. Therefore centers on the worker and is thoroughly integrated throughout all four dimensions.

How are these four aspects of employee wellness connected?

According to our numerous encounters with them, employers genuinely feel that improving employee well-being is vital and will boost financial success and talent retention. They are shifting away from condescending aspects of total compensation, such as perks. More personalization is being offered, such as a defined contribution model (as opposed to an employer-mandated defined benefit model) where employees may select the well-being programs suitable for individuals from a catalog, much like they can with healthcare or retirement plans.

These seven steps can help empower MSP Company to develop a more individualized, comprehensive approach to employee well-being:

  1. Engage staff members via campaigns, instruction, continuing dialogue, and the introduction of customized solutions. Utilize your company’s website to promote pictures and stories of staff engagement in events, for instance, or use social recognition techniques like naming regional leaders for neighborhood efforts.
  2. Create your wellness plan. Think of instructional and decision-support aids for each of the significant aspects. Consider using decision support systems, for instance, to assist staff in locating the best centers for mental health care or emotional well-being programs.
  3. Analyze your MSP Company’s present position concerning all four components of well-being mentioned above. Take into account the viewpoint of the employees and your leadership. Whenever it pertains to physical well-being, for instance, your business may incorporate workplace safety & well- being strategies and programs. Still, it might not be offering programs or trials that target specific ailments or high-cost instances employees seek.
  4. Put procedures in place to manage vendors and monitor progress. As an illustration, demand data sharing from suppliers for integrated reporting and employee recommendations. Utilize single sign-on software to make it simple for employees to contact many suppliers through a unified benefits portal.
  5. Establish targets and goals to help fill the gaps in your evaluation, and create guiding principles for the planning and prioritizing of your approach. For instance, if you notice that these programs aren’t being used to their full potential, you could wish to design and monitor specific metrics for economic staff well-being programs at key financial decision nodes. And then provide one-on-one counseling at employees’ crucial turning moments.
  6. To implement the programs you believe are required over each aspect, take into account vendor solutions & software applications. For instance, tracking one’s nutrition and exercise for physical needs, financial planning consultations for retirement, emotional support through worker assistance programs, eLearning portals to support a pleasant working culture, and diversity programs for social needs.
  7. The importance of mental health: Employees should feel at ease addressing mental health because it is no longer a taboo topic. As a manager, don’t hesitate to inquire about your staff’s mental and emotional well-being. If things get too much to handle or spin out of control, your workers shouldn’t be deterred from asking for assistance. Your team probably lacks interpersonal contact, especially in the Covid era. 

Several businesses that are leading by example include:

  1. Innocent Drinks They have a variety of programs in place to foster an atmosphere that empowers employees’ wellness, including a 24-hour help service that enables employees to communicate privately and training sessions that encourage a more excellent knowledge of mental well-being.
  2. Unilever To “help workers to become the best that they could be,” Unilever strongly emphasizes both physical and mental health. This is to ensure that every employee can sustainably feel good and perform as a “complete person.” Additionally, it offers the Lamplighter program, which acknowledges the significance of mental health, particularly during transition or ambiguity.
  3. Ernst and Young– Private healthcare, complimentary health screenings, and occupational wellness and rehabilitation consulting are just a few of the services Ernst & Young (EY) provides that are expressly geared at fostering healthy workplace wellness. To reduce stigma, senior leaders regularly share their experiences, speaking openly about their challenges with prevalent mental health issues. This encourages staff members to ask for assistance whenever they feel like it. Employees and their families can access EY’s free online health evaluation and round-the-clock counseling services.

Bottom Line

Moving away from catchphrases and gestures in favor of ideas that can reach employees exactly where they signify a holistic approach to staff well-being. It entails developing a culture that value and respects workers as unique people. It also entails making plans for your workers’ whole careers rather than just the upcoming ones. Their demands will vary over time. Therefore you must create programs that can adapt to such changes.

The state of your workers’ well-being affects their productivity and where they choose to work. It eventually affects productivity and financial outcomes. Additionally, a prospering, secure, balanced, and connected workforce may benefit not just from this but also from the rest of the globe.

managed it services

Signs that a White label Managed IT Services provider is the right choice for you

White label Managed IT Services

Being an MSP(Managed Service Provider) you know why you do what you do. It is to help your customers not worry about the technical tasks because they may be overloaded or may not be technically sound to maintain a network and keep it secure. It is because you have expertise that they don’t that you started your MSP Business.  

But what if you have taken too much load and now you are the one that is overloaded with tasks? You are clueless as to what to do and you have no direction. Maybe you are aware of the concept of a white label service provider but do not know if you need one. Fret not. You are at the right place. Read this article further to know if a white label Managed IT Service Provider is the right choice for you or not. 

Outsource if you feel overloaded 

You have many customers and many nodes to manage but your engineers are overloaded and there’s no way on earth you can give them more tasks than they already have. You have taken up too many clients and it is getting difficult for your team to manage the load. They can’t take up any more tasks and the costs of hiring an engineer or two would be expensive. Not only that, if your existing engineers take up the task of training them, a lot of their existing tasks would take a back seat. And even if being the owner and a technical guy, you take up the task, then how long will you keep doing this? If you are getting involved in the IT Tasks, when will you have time to grow your business? This is when the option of outsourcing would be of great help to you as it will significantly reduce the Operational Costs. 

Why Outsource? Why not go for in-house engineers? 

Well depending on where you live (USA, Canada, Australia, New Zealand, Europe or UK) you might find that the cost of hiring a skilled, in-house engineer is a lot more when compared to outsourcing the same to engineers in a developing country. Also, if time as a factor is taken into consideration, then sourcing great talents, hiring them and training them would eat up a lot of time.  

You do what you do best, what you don’t, outsource it 

If you feel that the engineers in-house are not skilled enough to handle tasks other than the routine monitoring and troubleshooting tasks. For example, if you have never worked on Cloud before, it could be a steep learning curve for you. Processes on the cloud, the infrastructure there, and the security settings are very different and you’ll need an expert to implement these processes successfully and seamlessly (causing minimal interactions). 

Outsource if you want to expand your service portfolio 

If you are an MSP that is focused on Managed IT Services (providing on-premise support and NOC support) and let’s say you’ve never ventured into the Professional Services, you could try it now. Professional Services include Automation, Device Management, Data Loss Prevention, Advanced Threat Protection or Power Apps, SharePoint, OneDrive etc. If these are all new to you, you can choose to outsource to a company that could fill the gap. 

As mentioned above, do what you are best at, and outsource what you’re not the best at. If your team is skilled at M365 but they’ve never been into traditional MSP Business, then outsource those to experts. This would give you the ability to provide more and there will be no learning curve as well.

Outsource IT for after-hours support or overflow support 

Your engineers are already giving it their all. You can’t ask them to stretch themselves to work more. You are running short of engineering minds and you need extra hands that could work for you on weekends or during holidays or after office hours. Outsourcing IT to a company that doesn’t lie in the same time zone as yours could be really beneficial. So, if you are residing in the US and you want after-hours support since you have promised to give 24×7 NOC Support, instead of hiring engineers for the night shift, you can outsource an engineer to a service provider in a different time zone. And if you have one in-house engineer for the t shift, you can hire extra engineers from another country. 


If you want to give your customers a vast portfolio of IT services, uninterrupted support, and fewer operational costs then we suggest you partner with an individual or another company. And if you want the services to remain ghosted, that is, the service providers’ name wouldn’t be mentioned anywhere and you would have the right to present reports under your name then a White Label Managed IT Services Provider is the right choice for you.  

We can be your catalyst 

If you are a small or mid-sized MSP that is looking at cost-cutting and if you are open to outsourcing then we are here for you. The benefit of a White Label Service Provider is that we remain anonymous. So, you can pitch the services we offer in your name. The benefit for you is that you can expand your portfolio of services and offer those to your clients. A win-win situation for both.

And the plus point being, there is no learning curve for you. How? Send us an email at

White label Managed IT Services Provider

20 best questions you need to ask before you partner with a White label Managed IT Services Provider

White label Managed IT Services Provider

White label service providers remain hidden in secrecy. And in spite of that fact, they are gaining popularity and their business is emerging. Many white label service providers are on the rise. You can see white label managed IT Service Providers, you may come across white label digital marketing agencies, and so on and so forth. 

Should you go for a white label service provider? 

If you need an extra helping hand, an extended team to support you then yes, you can go for such a team. If you don’t mind disclosing the fact that somebody external to your team is helping you out then go for a white label service provider and if not, you can choose to outsource to such companies which would offer you services and expect to have their names in it as well. 

And it is not necessary that you get a White label Service Provider in your city or country. The best talents and brains are spread across the globe. Be ready to expect employees that will be geographically remote. 

And if you outsource to service providers in the South-East Asian regions, you’ll see that the resources you get will be skilled and experienced individuals as well as charge comparatively lower. 

Which factors should you consider to know which Managed IT Services Provider is right for you? 

Before you decide on partnering with a White Label Managed IT Services Provider, you should ask the following questions to your team and their team and your decision should be based on it: 

  1. Do they offer the services that you need? 
  1. Do you see yourself growing if you partner with them? 
  1. What are their goals? 
  1. Do they align with your vision? 
  1. Can they help you boost your business? Do you see a return on investment? 
  1. Do you see an overall cost reduction taking place? 
  1. Do they have the expertise and skilled engineers? 
  1. If the costs of the engineers are the same as the resources you’d find in-house, are they competitive and skilled? Do you find them worth investing upon? 
  1. Are they flexible enough to fit your needs? 
  1. Do they have a business continuity plan in place? 
  1. What are your expectations of them and what are their expectations from them? 
  1. Can they help relieve your hiring and training headache? 
  1. What is the end goal that you both want to achieve? 
  1. Will they provide after-hours and overflow support? 
  1. What is their exit strategy? Is it effortless and one with minimal bottlenecks? 

Before you get into a business partnership with any entity, let alone a White Label Managed IT Services Provider you need to ask yourself the following questions: 

  1. How long have they been in this business? 
  1. Do they have a track record of excellence? 
  1. What do their existing partners have to say about them? Are they happy with the service? Have they scaled profitably?

And if they are a new company that doesn’t have any or many clients: 

  1. Are they passionate enough when it comes to business? 
  1. Do you feel like you can trust them and their Team after having talked to them?  


These questions are surely good enough to get you started on your journey of partnering with a Managed IT Service Provider who offers White Label Services. Once having discussed this with your team and if you feel that the answers to these are satisfactory enough, if you feel confident that they can do the task for you and align with your goals and needs then you can go ahead.

In addition to this, a bonus tip would be to check their social media profiles, their presence and activity on it would be an add-on factor that you can consider too and will be a good enough proof for you.

These are just a few basic suggestions that we have provided in order to help you get into a great business partnership but the choice is always yours? 

Some of these blogs may be of interest to you: 

IT Outsourcing from India: 6 reasons why you should 

How to get the right clients for your MSP Business 

Why you need an RMM Admin to make life easy 

ConnectWise Automate: Show devices that are more than X years old 

Fix Clock Drift Monitoring Error on N-able N-central 

Take Control RDP Connections not working in N-Central 

How to fix Microsoft Error Code 80090016 

IT Outsourcing

IT outsourcing from India: Here are 6 reasons why you should

We have all talked about IT Outsourcing many times. We thought why not address outsourcing IT to a country like India. Initially, when companies started outsourcing to India, the main motive behind it was to cut back on costs. But due to the many advancements being made. it’s not just about cost-cutting anymore. People have got skilled, innovative and agile talents to work for them. They are not just a mere outsourced team anymore but a team that adds value and helps generate more revenue.

The IT Services that are outsourced the most in India are Software Development, Web and App Development and Technical Support (something that we, Infrassist, are a part of).

So here is why, one should outsource your IT Service to India, the undisputed leader. 

The fastest growing Tech Hub in the world 

Based on the data from tech-data provider which was analysed by international trade and investment agency London & Partners (L&P), Bengaluru emerged as world’s fastest-growing, mature tech ecosystem since 2016. 

Also commonly known as the Silicon Valley of India, investments which were at $1.3 billion in 2016 have raised to $7.2 billion in 2020 – which is 5.4 times increase. 

Investments in another major metropolitan city of India, Mumbai, have increased 1.7 times. The amount was around $0.7 billion in 2016 which rose to $1.2 billion in 2020. 

There’s no doubt that this emerging trend that is being noticed in these 2 cities, would catch up in the nation, in its entirety. 

Bengaluru has people coming from all across the country, to make a career, especially in IT, being one of the major industries. 

The tech-savvy, youth population 

“India is home to a fifth of the world’s youth population “  

We can say the country has a young population. The country has a growing youth population that is extremely tech-savvy. Digital Revolution has taken the country by storm and you’ll see companies like WhiteHat Junior teaching kids as young as 6 years to code and develop software. Talks are on to include coding and development as a subject in schools. 

The curious mindset of the people and their ability to “google” and find answers to the questions. This self-learner attitude in the population has made everyone independent when it comes to tech. 

There’s nothing that you won’t get a solution to. 

In India, 550 million users actively use the Internet every day, which is the second-highest number in the world.

The Mindset and skills 

With the government of the nation pushing the youth towards entrepreneurship and innovation, to feed the young minds with the mindset of being “job creators” instead of “job seekers” initiatives like “Digital India” aims at starting a Digital Revolution. Things have changed drastically in the previous decade. 

Because of the importance and priority given to the IT Sector in India, the government has formed tax policies. The Information Technology Act has also allowed various tax benefits for the people.

Low Operational and Labor Costs 

When compared to the rest of the technology-driven countries, you can count India to be the best country you can outsource to. Considering the skills you get, the language, and the hard-working, dedicated and knowledgeable people that you get at that price. Labour costs in India are much lower compared to the other IT outsourcing destinations (especially when you count on, skills and expertise). 


Well, the slang may not be as polished as that of a Native English Speaker, the focus and power given to English speaking in India is high. A population of about 4.5 million people who know how to speak English. Ever Since Kearney, the global management consulting firm began the Global Services Location Index to see the attractiveness of India when it comes to IT outsourcing and offshoring, we have topped the list right from 2004 to 2021. 

Also, India is said to be the second-largest English-speaking country. And within the next decade, it is expected to quadruple. So, this becomes an added advantage. 

Time Zone and Festivals 

India falls into a time zone which benefits the companies that plan to cater to their customers 24×7. For example, someone in the United States or Canada would highly benefit from outsourcing their IT to India considering the “almost 12 hrs.” time difference. And another advantage is that holidays would be covered. Since very rarely would any festival coincide with the ones celebrated in India. 

The same goes for offering extended after-hours support to countries like Australia, New Zealand, the UK and other European countries.

Conclusion – IT Outsourcing to India 

Surely there may be some disadvantages and every coin has 2 sides but factors such as the highly efficient youth population that is tech-savvy and considering the growth that the country is witnessing when it comes to advancements and progress in the Technology Sector. So, if you invest in India or invest in the IT Services sector in India, it’s a given that you will reap the benefits of it now, and in the future.

What also sets the IT Industry in India apart is the ability and the mindset of continuous growth and innovation. Also, the fact that it is the fastest growing IT hub when compared to its South-East Asian neighbours.


We upload tech blogs on our website every week. Here’s where you can find the blogs that we have uploaded to date.